Making society more resilient.
OpenEcho is developing the next generation digital communication framework to counteract disinformation, by making society more resilient against manipulation.
Techniques from advertisement and marketing are optimised for societal purpose. Key is the integration of research at every step to ensure transparency and ethics.
Our solution: a tool that helps public-interest organisations engage with hard-to-reach audiences while demonstrating real societal outcomes.
Photo by Bim
At OpenEcho, we believe that openness to other perspectives is key to a respectful and stable society, benefiting both people and business.
But in today’s digital world, online echo chambers create distance towards others, polarisation, anger and anxiety.
Guided by Principles
Upholding the shared values that define our democracy.
OpenEcho is committed to UN Sustainable Development Goal 16: promoting just, peaceful and inclusive societies.
Our goal aligns with the EU Democracy Shield: strengthening societal resilience, democratic institutions and independent media.
Impact-communication framework
Our Solution
Academic insights are applied into real-world practical interventions.
Distribution using data-driven targeting. AI-enhanced.
CMS infrastructure: landing pages, blogs, podcasts, videos, articles.
Closed-loop measurement of attitudes and behaviour, in real-time.
Research integration.
Transparent and ethical.
Integration of academic research ensures transparency and ethics.
Thanks to academic research we know what has caused trust to erode and what can be done to restore it. We use exactly these drivers as communication angles.
Part of the framework is an integrated real-time measurement tool that tracks societal impact. These KPIs are tied back to social and academic research, closing the loop.
Non-confrontational approach: together with storytelling and a behavioural-science approach, we aim for small steps, without confronting anyone’s views.
Measurable Impact
Trust Uplift beyond reach and clicks.
Data on impact at every touchpoint across the user journey.
Integrated control / test-setup.
KPIs based on social research.
Benchmarking against global trust indicators.
We have come to a point where opinions are shaped by algorithms.
It’s time to step in now. With proactive value-based communication.
News!
OpenEcho was represented in Brussels to work on solutions under the European Democracy Shield.
Our Story
During his career, OpenEcho Founder Tjerk Boorsma worked as a consultant in market research and analytics, helping companies understand people and markets better.
”We have incredibly effective techniques in marketing. But these same tools are also being used to divide and mislead. I kept asking myself: what if we used these for something better?"
That question became OpenEcho. Through collaboration with experts in marketing communication, OpenEcho was built as a framework turning research into practice, and action into measurable impact. The work continues to grow through a network of specialists across disciplines, working toward a shared objective: a society that is more resilient against disinformation.